el charro'S STORY


El Charro Mexican Restaurant & Bar opened October 15, 2020 on the shores of Chequamegon Bay in Ashland, WI. as part of the La Tequila family of restaurants in northern Wisconsin. The 2nd El Charro opened April 15, 2021 in downtown La Crosse, WI.

Our first La Tequila location opened in Hayward in 2014 at its current location. Three years later we expanded into Spooner. In 2019, we opened our full bar and restaurant on Tower Avenue in Superior. This location is currently relocating.


The El Charro experience is not only great authentic Mexican cuisine, but enhanced with our large famous Margarita's and so much more...

Two Chefs
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